February 12th, 2010
Does the Farmer’s Market Value Education and Inspiration?
As you probably could have guessed, I am a die hard Farmer’s Market fan. Unless I have too much work to do, I am there – rain or shine. It’s my happy place. Farmers are proud of their crops, customers chat about delicious food and compare recipes, and there are loads of delicious samples to taste.
Johan, my apple vendor and long-time friend, has been asking when I’ll be a part of the market, dispensing advice to parents about how to involve their children in the kitchen – or spreading the gospel of how to make kale chips. Bad news, Johan – the market won’t allow me in.
I need to interrupt myself for a moment. It’s time that I confront one of my personality flaws. Instead of avoiding conflict, I think I’ll embrace it. Right here, in this post. (Just don’t tell the farmer’s market.)
But before I begin my rant, I should start by saying that I love the Marin Farmer’s Market. Fresh fish from Pat, veggies galore from Andrew, soup to die for from Deborah, and amazing tamales from…the tamale guy. And I am so proud of you for accepting food stamps, reducing waste, and giving tours to school children.
So, where was I? Oh, right. The farmer’s market won’t allow me to set up shop and help families learn how to use market produce with their children.
But they welcome entertainers, such as the puppet lady whose furry companions dance to the tunes from Sesame Street. And they have jumpy houses…two of them. Maybe the board of directors thinks that these types of entertainment will entice moms and caregivers to come to the market. My farmer friends tell me that it works: they come, get a cup of coffee and a pastry or waffle, watch the show and bounce around in the jumpy. And then they leave, without buying any produce. Some parents that I have spoken with say that they avoid bringing their children altogether. The jumpy is too much of a distraction and prevents them from getting their shopping done.
Even though I am complaining a little, I don’t have anything against puppet artists or bouncy houses. They are fun. And the Farmer’s Market’s policy clearly states that they “enjoy clowns or any entertainment for children and families.” Their policy also says that they have “extremely limited spaces for commercial vendors. The commercial vendors we currently have at our markets are an enhancement to the atmosphere and overall market experience.” I see how I wouldn’t fit in there – I would only be helping families become better customers at the farmer’s market. And I would be inspiring kids to cook and eat healthy and seasonal food. That wouldn’t enhance the market experience at all.
Silly me, for even trying.










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