After my last blog post, I was contacted by someone at Share Our Strength, who is helping to publicize The Great American Bake Sale. She shared with me some fantastic tips on how to make your event be as successful as possible. I had to share - I want us to work together to make a difference!
Share Our Strength’s Fifth Annual Great American Bake Sale® is in full swing this spring! The national campaign, working to make sure no kid in America grows up hungry, is helping to feed the 12.6 million American children currently suffering from hunger and food insecurity. Registrants can sign up to hold their own local Bake Sale at www.greatamericanbakesale.org.
“Everyone is looking for ways to connect with family and friends while giving back to their community,” said Shalaya Henson, Communications Manager for Share Our Strength. “Bale Sales are a simple, fun and effective way to do just that!”
To help make sure your Bake Sale is a successful one, Share Our Strength offers the following advice:
Know the Laws: Before holding a bake sale, check with your local Department of Health. Many areas require a special permit, which is usually free of charge, but must be approved a certain amount of time before the event takes place. Also, some venues limit the types of food you can sell, so check these regulations out ahead of time.
Get the Word Out: Put out a press release to you local paper’s event calendar, and any other local media that would be interested. If possible, start a blog or website from day one to track your progress, and post photos after the event – as well as information for those who want to make a donation. Email invitations are also a great way to reach friends and spread the word.
Location, Location, Location: Holding your bake sale at a highly visible and heavily trafficked area is key! Hot spots include the home base of a sponsoring organization, churches, schools, malls and the sidewalk of your town’s shopping or business district.
Timing is Everything: If possible, pick a date that doesn’t conflict with any other major events in your community. If conflictions can’t be avoided, try to capitalize on the popularity of an existing event by setting up your Bake Sale nearby.
A Little Help from Your Friends: It’s likely you will need several volunteers to bake, make signs, solicit donations and sell goods. Keep a list of each bake sale participant and what they brought. Colorful stickers can help keep track of who baked what. Be sure to follow up with a personalized “thank you” to those who pitched in.
Think Big: Everyone loves cupcakes and cookies, but if you’re raising money for a charity, you want to get the biggest bang for your buck. Big ticket items cakes, pies, or small treats grouped together are less labor-intensive, and help to insure that you’ll have fewer leftovers. But make sure you still have a few individually wrapped goodies for people who want to eat on the spot!
The Label Maker: Be sure to ask your volunteers to label all the items, and have a list of ingredients handy. This can be useful, especially when dealing with people who have allergies, diabetes, or other food sensitivities.
Business As Usual: Get local businesses involved, either by donating money, supplies, or space. Food donations can be sold, or can be used to feed hungry volunteers. Be sure to acknowledge these sponsors with signs on the table. Also, you can ask these companies if they would like to match any funds that are raised at the sale.
Supply and Demand: Make sure you have all of the necessities with you the day of. These will include everything from plastic gloves for handling food, to a cash box with small bills and coins for making change, to signage and plates. It’s also important to have literature available for the organization.
Have a Leftover Plan: In case you don’t everything, find a local food pantry or shelter ahead of time that you can donate your food to.
For more information, or to speak with Shalaya Henson at Share Our Strength, please contact:
Christie High, 212.871.3020 ext.114, chigh at jgordonassociates.com
Great American Bake Sale
Share Our Strength’s Great American Bake Sale®, presented by Domino® Sugar and C&H® Sugar, is a national campaign that mobilizes Americans to end childhood hunger by holding bake sales in their communities. Great American Bake Sale proceeds are granted to organizations in communities across America to help provide at-risk children with nutritious meals when they’re needed most – during the summer, and after school. Additionally, proceeds support Share Our Strength’s Operation Frontline®, a chef-led nutrition education program for low-income children and families. Since 2003, more than 1 million people have participated in Share Our Strength’s Great American Bake Sale, raising nearly $4 million to make sure no child in America grows up hungry. Great American Bake Sale is supported by national television partner Food Network and national magazine partner Family Circle magazine. For more information, visit www.greatamericanbakesale.org.
Share Our Strength
Share Our Strength® is a national organization working to make sure no kid in America grows up hungry. We weave together a net of community groups, activists and food programs to catch children at risk of hunger, and surround them with nutritious food where they live, learn and play. We work with the culinary industry to create engaging, pioneering programs like Share Our Strength’s Taste of the Nation®, Share Our Strength’s Great American Bake Sale®, Share Our Strength’s A Tasteful Pursuit®, Share Our Strength’s Great American Dine Out™, and Share Our Strength’s Operation Frontline®. For more information, please visit www.strength.org.